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CEVA ups its game in China

By: Kristie Thong, China
Published: Sep 05, 2011

CEVA LOGISTICS   MANUFACTURING   AUTOMOTIVE

China - Following a joint venture agreement with a Chinese vehicle manufacturer in 2002, CEVA Logistics will be leveraging on the success to increase its market share in China over the next three years.

The company is aiming to achieve a 5% share of the country's logistics outsourcing market by 2013, according to chief executive officer John Pattullo.

"China represents a major strong growth opportunity for CEVA. We are already well-positioned across the entire supply chain in China, and we are building our capability and leveraging our integrated global network to support Chinese companies' globalisation."

Only 3% of companies in China choose to look for specialists to handle their logistics requirements, compared to the global average of 20%, Pattullo added.

CEVA's first automotive logistics joint venture in China with Shanghai Automotive Industry Sales Corp saw the joint entity contributing 94 million Euros to the group's overall revenue.

With 88 sites across China comprising 14,000 employees, the company will be leveraging its integrated services to advance into other industries such as technology, retail, and energy.

Pattullo also revealed the company will be increasing its investments in China's inland cities.

At the same time, China is aiming to cut tax burdens on logistics companies and grant more favourable land policies, China Daily reported.

 

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