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CEVA eyes new businesses

By: Angeline Yeo, Thailand
Published: Mar 29, 2010

LOGISTICS                CEVA

Thailand - CEVA Logistics Thailand has identified new business segments like oceanfreight and retail as growth opportunities in 2010.

The company, which currently employs 3,500 Thai staff, believes double-digit annual growth is a realistic target over the next three years as it embarks on developing key industry segments like oceanfreight, where it currently does not have a strong foothold.

"Around 90% of the world's products are transported by oceanfreight and currently CEVA are not in the top 10 players for this business," said Dean Thorpe, who has replaced Winfried Kiesbueye as country general manager for CEVA Thailand. "If you consider that we are the number one player in airfreight in Thailand then there is huge opportunity for us to grow this business segment."

The company said it has launched a global strategy to lift its presence in the oceanfreight segment. CEVA will look for strong expansion in multi-modal and door-to-door concepts including part loadings with full visibility for customers.

The company will also beef up its business in the retail sector. "We intend to maintain and further develop our leadership positions in areas such as automotive and hi-tech and will look to extend into new sectors of business, such as consumer retail and the industrial sectors, where we have not yet been fully focused," Thorpe said.

CEVA said it plans to expand its presence in these new sectors with investments in expertise, talent and tools.

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