Worst demand decline in history: IATA
Global - The aviation sector saw the largest ever post-war demand decline in 2009 but the worst is behind us, said the International Air Transport Association (IATA).
December and full-year 2009 demand statistics showed freight demand contracting some 10.1% with an average load factor of 49.1%.
"In terms of demand, 2009 goes into the history books as the worst year the industry has ever seen," said IATA director general and CEO Giovanni Bisignani. "We have permanently lost 2.5 years of growth in passenger markets and 3.5 years of growth in the freight business."
Passenger demand for the year slipped 3.5% with an average load factor of 75.6%.
December 2009 freight demand registered a 24.4% improvement on the year before with a load factor of 54.1%. The improvement, however, is exaggerated by the exceptionally weak performance in December 2008, which was the low point on the cycle, IATA said. Freight demand is still 9% lower than the peak in early 2008. "Optimism is returning to the industry as purchasing managers survey indicators reached a 44-month high in December pointing towards increased freight volumes in the coming months," IATA said.
Asia Pacific carriers accounted for over 60% of the increase in international air freight markets over the past 12 months - outperforming their 45% market share. Despite this improvement, Asia Pacific carriers' freight volumes remain 8% below peak levels.
"The industry starts 2010 with some enormous challenges. The worst is behind us, but it is not time to celebrate," Bisignani said. "Adjusting to 2.5-3.5 years of lost growth means that airlines face another Spartan year focused on matching capacity carefully to demand and controlling costs."
"We also face a renewed challenge on security as a result of the events of 25 December 2009. The approach of the Obama administration is encouraging with Department of Homeland Security Secretary Janet Napolitano visiting IATA's offices in Geneva to engage industry to find solutions. We agreed that governments and industry must cooperate and we are preparing for a meeting in the coming weeks to follow-up on our recommendations which focused on finding more efficient ways to implement intelligence-driven and risk-based security measures," said Bisignani.
"Governments and industry are aligned in the priority that we place on security. But the cost of security is also an issue. Globally, airlines spend US$5.9 billion a year on what are essentially measures concerned with national security. This is the responsibility of governments, and they should be picking up the bill," said Bisignani.
________________________________________________________
Managing people? For HR and leadership strategy, Human Resources has it covered.
Get your marketing department up to speed with Asia's most read marketing site
marketing-interactive.com
International Air Transport Association Related Stories:
- IATA slashes industry profit forecast
- Aviation industry bids farewell to paper tickets
- Aviation industry looks to IT to save costs
- Cargo growth slows to a crawl
- Record number of airlines fold in first half of 2008
- Freight volumes on the decline
- Asia leads August decline in freight traffic volume
- Air cargo down in September
- Air traffic falls for 5th month in a row
- 2009 a tough year for air cargo
- Air cargo demand nosedives
- Cargo decline "unprecedented"
- January figures spark alarm bells
- IATA: Better SC practices to battle cargo crisis
- Air freight volume may have reached bottom
- IATA announce 100% IOSA registration
- Swine flu likely to impact airline bottom lines
- H1N1-related travel restrictions may do more harm
- Air freight may have found floor: IATA
- Airlines to lose US$9b
- MM Lee honoured at IATA AGM
- Cathay’s Tyler is new IATA chair
- Airlines on lookout for mergers
- Qantas to save US$811m on aircraft delays
- Air freight volumes stabilising
- Airlines may only see upturn at year-end
- Air cargo still turbulent
- Uncertainty in the skies ahead
- IATA predicts deeper losses this year
- Green movement could raise cargo rates
- Slide in air cargo eases
- Airlines push for global approach to sustainability
- Airlines start to see blue skies
- Airlines firmly in the red: IATA
- IATA criticises Bangkok’s dual airport plans
- Air cargo bottoms out: IATA
- Freight demand improves: IATA
- Qantas could raise fares
- Business travellers may be stuck in coach
- Airlines tipped to make US$5.6b loss: IATA
- IATA halves loss forecast